The client presents a task or project in which they know what they want to accomplish and the "look" they want. I listen, distill what they have said, research options and pertinent information. Then I present a proposal (possibly two), discuss with them, refine the chosen proposal if necessary and then provide an estimate for the realization of the project. Once the design is settled I gather necessary the materials, select subcontractors such as lettering artists and go into production.